Mary has been coaching leaders for more than twenty years and also brings thirty years of corporate leadership experience to every engagement. She understands the leadership challenges of building high performing teams, navigating organizational politics, and delivering results. This is just a brief description of what Mary does for her clients. It's pretty great, but are words enough?
What gets people to read about YOU? It only takes about 1.5 seconds for someone to judge your website. Quite simply, PHOTOGRAPHY is the first thing that will grab their attention and determine whether they will continue to look and read more. It is almost impossible to sell your services these days without putting out some kind of visual "eye candy". As competition creates countless choices, small business owners look for ways to connect on an emotional level, become irreplaceable and create life long relationships with their clients. A strong brand will make you stand out in a crowded marketplace.
"A brand is the set of expectations, memories, stories and relationships that,
taken together, account for a consumer's decision to choose one product or service over another"
Before Mary's session we talked in depth about what type of environment she coaches in. She typically goes to the business or at times will meet with clients through video/Skype from her home office. She told me when she is coaching she would never sit in front and just teach to the group. She always sits in, observes and guides the session when needed. I wanted the images to focus on Mary working with her client. She needed to be seen as a guide, helping the team solve their own problems and enabling them to work better together. When I look at these images I know that Mary will help me to succeed!
To sum up this post, WHY? Business Branding Photography is essential because you only have one chance to grab your client's attention. With our fast paced world & social media you need to dress it up to stand out! You need to create trust with your audience. Your imagery will tell the world your values, help set you apart and guide them in knowing how they feel about you. Not to mention, all of this helps you make money! Great photos will bring you Great clients!
You have worked hard to create your business, and you deserve to be seen in the best light!